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How we Compare to Luxury Brands or Online Stores when Engagement Ring Shopping

Being in the custom engagement ring business, we get the question a lot on why the prices of diamonds vary so drastically from a luxury retailer to an eCommerce brand and where we fit in the whole value perspective. The truth is somewhere in the middle and depends what your standards of quality are. This reminds me of a quote from the ever so clever and wise, Mr. Buffet," Price is what you pay. Value is what you get."value diamond warren buffet  
For instance, top luxury brands (like the Tiffany's & Harry Winston's of the world) command a premium because each of the diamond that comes through their doors are usually in the top tier. Also, each piece is designed by a team of experts in collaboration with master craftsmen (not the occasional hobbyists on Esty - sorry guys!). If you want to buy the best with all of the bells and whistles of the brand and price is not a factor, this could be an option for you, but then why not take a gander and compare how we stack up? The great news is that we offer all of the same, (if not more) but at a better value.

We define value as a commitment to our customers, master craftsmanship, innovation in manufacturing, relevancy and sophistication in design aesthetic, true unbiased guidance (based on generational experience) and last but not least, fair pricing without sacrificing quality.

As for how we stack up to eCommerce giants? This is easy and in short, we can beat the quality and match the price. The world of eComm is the "wild, wild, west" filled with trash and treasures and their survival depends on price competition which means oftentimes quality is seriously taken for granted. The huge variances in prices are a direct reflection of quality; everything from milky to cloudy diamonds, to colorless diamonds that somehow exhibit a brown tint (yes it more common than you think), and inconsistent grading by leading labs such as GIA is even more confusing due to corrupt practices or loose standards overseas which makes it even harder to distinguish the treasures from the trash. These duds are usually offloaded to unsuspecting buyers online (sometimes even below costs) to recoup for the parcel of rough it was purchased in.

We have a strict standard for selecting diamonds from all categories and our diamonds are specially curated through experienced eyes and deep industry knowledge. There are so many other important nuances when choosing a diamond and what aspects matter to you specifically may be different for someone else and there is an art to optimizing what matters to you to get the best value and we'd be happy to help guide you through this process. Read more about how we look beyond the 4Cs

All of this may seem confusing at first, or even overwhelming but we've got your back! Please feel free to ask any questions and reach out to us via our chat box at the bottom right corner, call us directly at 312 624 9822 during business hours, or text us at (312) 291 1436. You may also email our team at or schedule a visit to our showroom in Lincoln Park. There are so many ways we are here for you and we'd be delighted to help you!

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How we Compare to Luxury Brands or Online Stores when Engagement Ring Shopping

Being in the custom engagement ring business, we get the question a lot on why the prices of diamonds vary so drastic...
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